Green Innovation or Just More Hype?

Over the years, we've heard so much green innovation hype, that many people have just turned it all off. In fact, I think they've gotten to the point where they don't believe any of it, just accept all of it, or are tired of thinking about it. Am I speaking for myself? In some regards yes, but more or less this is an observation. It seems these days with all the hype for alternative energy green technology, that if anyone wishes to get any play in the media they have to shout above everyone else. Meaning they have to turn the hype on to "Turbo" mode.

Indeed, I've seen a lot of bull, a lot of projects that are merely wasting government funds or are "green-global-warming-religion" based and not viable. As the coordinator for a think tank I see 100s of business plans of pie-in-the-sky concepts that are inefficient, unviable, and merely capitalizing on the green theme, and thus, deplore the money wasted on bogus nonsense. And yes, I've seen some brilliant project ideas also, but they are far and few between of course.

The other day, I was talking to a gentleman who is an inventor and innovator in clean energy technology. He was explained to me his wonderful offshore wind generation designs. He told me that due to the fact that it was offshore quite a few miles, the wind was more constant, and therefore it could produce reliable energy. I believe he spoke of a 40% improvement in efficiency. However, what does 40% really mean?

Does he mean 40% of the average of all wind turbine generators? Or does he mean 40% more efficient than the wind turbine generators in his State of Massachusetts? Does he mean that it produces 40% more energy than other wind generators of a different type put into the same location? You see, when innovators, entrepreneurs, and alternative energy startup companies start throwing around numbers about efficiency, people ought to ask questions. I'd like to use this as another example of some of the hype in green innovation that I've noted over the last good many years.

Now then, it's the same type of hype which causes citizens who read the newspaper to fall head over heels for the future of clean energy. The reality is that all of these green innovators hype their efficiency, but when push comes to shove their innovations just can't cut the mustard. If someone starts making claims about percentages, then maybe it's time we asked for empirical evidence from their prototypes. If they say they have not completed a prototype yet, then all the numbers they spout off are highly irrelevant, and we can't take them seriously. Indeed I hope you will please consider all this and think on it.

Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank. Lance Winslow believes writing 24,300 articles will be difficult because all the letters on his keyboard are now worn off now..

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